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Feedelix Wireless Announces that its First Ethiopic SMS & Desktop IM Technology for Real-Time Commodities Market Information Proves useful for Farmers, Traders and Policy Makers.

San Diego, CA, September 12, 2007 – Feedelix Wireless Inc., a pioneer provider of SMS/Mobile IM solutions for non-Latin scripts today announced results from its recently deployed BoonaNET project in five locations in Ethiopia using an integrated mobile phone and web-based system for agricultural commodity price information. According to Feedelix Wireless, the results indicate that the country’s farmers in key agricultural product growing areas are ready to embrace modern technology to get equitable prices for their products.

Coming in a period where Ethiopia is currently experiencing a runaway inflation in core food items and grains such as Teff (the grain that forms the staple food in the country, Injera), Berbere (red pepper), and sesame seeds, Feedelix’s first integrated Ethiopic-script based commodity price information system is proving useful in providing real-time market information for farmers, traders, economists, and interested policy makers. In a project that was launched in early August of 2007, Feedelix set-up a team of agricultural price information data collectors in key coffee, Teff and red pepper (Berbere) growing regions. The data collectors subsequently fed the price information to Feedelix servers through an integrated system that consisted Ethiopic script interface with SMS (for IP enabled phones) and web-based instant messaging (IM). Similar data on key commodity price information was collected from the country’s main grain market in Addis Ababa in Mesalemiya and then fed to the database on a daily basis. The data was subsequently compiled and processed at the end of the working day. A price manifesto of prices at Addis Ababa and the rural areas is then published and sent back to the farmers through the data collectors. The price manifesto were then printed and posted at convenient location in the five regional centers such as Internet cafes and cooperative offices.

“This project demonstrated that in some locations such as Alaba in the Ethiopian Rift Valley, the availability of real-time market information was believed to demonstrate an adjustment in the price of red pepper, the region’s most important commodity,” said Ashenafi Assefa, the associate project leader for BoonaNET. Mr. Assefa indicated that the market for red pepper (Berbere) in Ethiopia is currently experiencing very large price increases due to speculations and a multitude of reasons not clear even to professionals in the commodities market. However, Feedelix’s project was the only technology available to determine the increase in price at the source – before the effect on the Addis Ababa market was felt. Mr. Assefa added that it took a full 48 hours before the traders in Addis Ababa increased their Berbere prices after the Alaba traders already hiker their prices. “Feedelix would like to make this tool available in different agricultural regions of the country to provide an efficient and useful modern technological tool that can empower farmers to make informed decisions regarding the price of their agricultural commodities,” said Ashenafi Assefa.

FeedelSMS is an easily downloadable, self-contained, and interoperable application. The open architecture the developers envisioned allows users to download FeedelSMS on any handset across any system (GSM, CDMA) and across a multitude of wireless carriers around the world. The quick one-step download coupled with existing key board mapping gives the users the comfort to utilize the product right away.

About Feedelix Wireless, Inc.

Feedelix Wireless is a Californian start-up company that is a pioneer provider of SMS/Mobile IM for non-Latin scripts. Its technology enables mobile customers to communicate in any part of the world using phone-to-phone or a mobile-phone & desk-top integrated environment right from the FeedeliX web-site. FeedelSMS is the company’s first product. www.feedelix.com

Feedelix Wireless Announces Launch of its first Non-Latin Script SMS/Mobile IM Solutions - Ethiopic Script

San Diego, CA, May 22, 2006 – Feedelix Wireless Inc., a pioneer provider of SMS/Mobile IM for non-Latin scripts today announced the release its first mobile software product for Ethiopic languages, FeedelSMS. Feedelix provides the first and only existing solution in the market to serve its millions of Ethiopic language users around the world.

Feedelix’s solution dramatically changes the landscape for Ethiopic script users and, due to its pioneering transmission protocols, it will provide SMS and Mobile IM at a fraction of comparable current market prices. In addition, its technological solutions allow Feedelix to serve its customers anywhere, anytime, and across any platform.

FeedelSMS is an easily downloadable, self-contained, and interoperable application. The open architecture the developers envisioned allows users to download FeedelSMS on any handset across any system (GSM, CDMA) and across a multitude of wireless carriers around the world such as Cingular, Sprint, and others. The quick one-step download coupled with existing key board mapping gives the users the comfort to utilize the product right away.

“Our vision is to introduce the first and only Ethiopic SMS application that will serve the estimated 5 – 10.0 million Ethiopic script users around the world,” said Ted Kidane, COO, Feedelix Wireless. According to Mr. Kidane, the product validation process had demonstrated that users in the US, Europe, Asia and Africa can send a single or broadcast SMS/Mobile IM to other users anywhere in the world from their handset or desktop computer.

Mr. Kidane indicated that Feedelix is currently working on future products such as HindiSMS for the growing Indian market, and enFeedelSMS for users in the Americas and Europe. These products will be released in summer 2006.

About Feedelix Wireless, Inc.

Feedelix Wireless is a Californian start-up company that is a pioneer provider of SMS/Mobile IM for non-Latin scripts. Its technology enables mobile customers to communicate in any part of the world using phone-to-phone or a mobile-phone & desk-top integrated environment right from the FeedeliX web-site. FeedelSMS is the company’s first product. www.feedelix.com

Feedelix Wireless Launches the World's First Global HindiSMS Solution

San Diego, CA, October 5, 2006 – Feedelix Wireless Inc., a pioneer provider of SMS/Mobile IM for non-Latin scripts becomes the first company ever to demonstrate the successful sending and receiving of live Hindi SMS message from India to users in the US. On October 4, 2006, a Feedelix user in Mumbai and a subscriber of AirTel of India became the first person to ever send a Hindi SMS from a mobile phone in India to a user in San Diego, California. Within seconds, the reply message in Hindi (Devanagari) was sent using Feedelix's Hindi SMS software, HindiVayuSMS, from California to Mumbai completing the circle.

'This milestone of becoming the first company to achieve Hindi SMS across differing platforms, carriers and hand-sets was important for us, as it was a powerful validation of our technology and global vision', said Ted Kidane, COO of Feedelix Wireless.

Hindi, the official language of India, has almost 500 million speakers around the world. Some estimates put Hindi as the second most spoken language in the worls after Manadarin Chinese. Feedelix Wireless believes its pioneering solution in this strategically important language dramatically changes the landscape for SMS use among Indians living inside and outside India. Due to its pioneering transmission protocols through Mobile IP, the Feedelix solution, HindiVayuSMS, will allow Feedelix to serve its customers anywhere, anytime, and across any platform - service that has so far not been available to Hindi SMS users around the world.

FeedelSMS is an easily downloadable, self-contained, and interoperable application. The open architecture the company envisioned allows users to download Feedelix products on any handset across any system (GSM, CDMA) and across a multitude of wireless carriers around the world such as AirTel, China Mobile, TurkCell, Cingular, Sprint, Orange, SingCell, and others. The quick one-step download coupled with existing key board mapping gives the users the comfort to utilize the product right away.

In The News

 

July 1, 2006:

Feedelix Wireless Inc. announces plan to roll out two more products, enFeedelSMS for the Latin-script market of the Americas and Europe and HindilSMS for the Indian sub-continent market. Both products are scheduled to be launched in early fall 2006. The company will also introduce a Chinese (Pinyin) version in the last quarter of 2006.

August 1, 2006:

Feedelix Wireless Inc. and ThinkOut Consulting Group have joined in partnership to market Feedelix's product for the Latin script market, enFeedelSMS. In addition, ThinkOut Consulting Group has been chosen as Feedelix Wireless Inc.'s technology provider. The marketing campaign will include forming and managing focus groups and introducing Feedelix's almost-free SMS service to popular social network websites.

August 15, 2006:

Feedelix Wireless Inc. and ETCommodities have joined in partnership in providing Ethiopic SMS technology services to multi-tier commodities data collection and dissemination. The pilot program which implements Feedelix's Ethiopic/Amharic SMS technology in communicating commodities pricing between coffee farmers and local as well as international coffee traders is schedule to launch in Addis Ababa, Ethiopia on August 24th 2006.

August 15, 2006:

Feedelix Wireless Inc. and Teferi Mekonnen High School have signed a memorandum of understanding (MoU) wherein Feedelix will provide its SMS technology in Latin and Ethiopic script in promoting the Challenge 20/20 program that connect High Schools in the U.S, Turkey and Ethiopia.

August 25, 2006:

Ted Kidane, COO and co-founder of Feedelix Wireless Inc. conducts a hands-on seminar on Feedelix messaging software to an audience of 120 high-school and college students in Addis Ababa, Ethiopia. The seminar which was also attended by IT and marketing managers from various companies in the city introduced the first and most-complete Ethiopic SMS messaging solution to the audience. The seminar generated a huge interest among the audience, particularly among the high-school and college students who are considered among the heavy mobile phone users in the country.

October 4, 2006:

Feedelix Wireless Inc., becomes the first company to demonstrate the successful sending and receiving of live Hindi SMS message from India to users in the US. On October 4, 2006, a Feedelix user in Mumbai and a subscriber of AirTel of India became the first person to ever send a Hindi SMS from a mobile phone in India to a user in San Diego, California. Within seconds, the reply message in Hindi (Devanagari) was sent using Feedelix's Hindi SMS software, HindiVayuSMS, from California to Mumbai completing the circle.

'This milestone of becoming the first company to achieve Hindi SMS across differing platforms, carriers and hand-sets was important for us, as it was a powerful validation of our technology and global vision', said Ted Kidane, COO of Feedelix Wireless.

Feedelix Wireless believes its pioneering solution dramatically changes the landscape for SMS use among Indians living inside and outside India. Due to its pioneering transmission protocols, the Feedelix solution, HindiVayuSMS, will allow Feedelix to serve its customers anywhere, anytime, and across any platform - service that has so far not been available to Hindi SMS users around the world.

FeedelSMS is an easily downloadable, self-contained, and interoperable application. The open architecture the company envisioned allows users to download Feedelix products on any handset across any system (GSM, CDMA) and across a multitude of wireless carriers around the world such as AirTel, China Mobile, TurkCell, Cingular, Sprint, Orange, SingCell, and others. The quick one-step download coupled with existing key board mapping gives the users the comfort to utilize the product right away.

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